Customer Data Platform (CDP) Market Latest Industry Trends, Future Growth, Market Share, Revenue, Size and 2026 Forecast Research Report
Posted on Jan 19 2021 9:45 AM
"Top Players in Customer Data Platform (CDP) Market are Oracle Corporation, SAP, Adobe inc., Tealium, BlueConic, Ascent360, Lytics, AgilOne, ActionIQ, and Evergage Inc., Salesforce Inc "
The ability to provide personalized experiences is likely to boost the global customer data platform market growth. Fortune Business Insights states that the master data management market was valued at approximately USD 8 Bn in 2018. However, the market is anticipated to reach more than USD 25 Bn in 2026. It will occur due to a rise in the usage of data quality tools. This, in turn, is expected to increase the global customer data platform market sales throughout the forecast period from 2019 to 2026. The customer data platform offers numerous benefits to organizations for managing multiple marketing campaigns across various channels. It provides easy access to huge data and it is also less time consuming, unlike the other platforms.
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The report classifies the global customer data platform market on the basis of six segments, namely by components, by type, by application, by organization size, by industry vertical, and by geography. By components, the market is further grouped into services and solutions. In terms of type, the market is divided into management, access, and analytics. In terms of application, the market is categorized into predictive analysis, marketing data segmentation, security management, personalized data recommendation, customer management and retention, campaign management, and others. By organization size, the market is divided into small, medium, and large enterprises. In terms of industry vertical, the market is further segmented into retail, media and entertainment, BFSI, healthcare, e-commerce, travel and hospitality, IT and telecom, and others.
An Overview of the Impact of COVID-19 on this Market:
The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this too shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. There are some industries that are struggling and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.
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The report on the customer data platform market contains:
- Future insights into the market
- In-depth study of the regions
- Product and brand strategies
- Factors enabling market growth
- Competitive landscape
- COVID-19 impact
List of the leading players in the global customer data platform market:
- Oracle Corporation
- Evergage Inc.
- Adobe Inc.
- Salesforce Inc.
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“Increasing Investments by Prominent Vendors to Favor Growth in Asia Pacific”
The global customer data platform market is geographically segmented into Asia Pacific, the Middle East and Africa, Europe, Latin America, and North America. Amongst these, North America is anticipated to procure maximum share in the global customer data platform market revenue during the forecast period. This is because of the increasing adoption of customer data platforms in several countries in the region. Asia Pacific, on the other hand, is likely to witness the highest customer data platform market growth in the coming years. Persistent investments by public and private vendors for enhancing technologies of the market are expected to cause this growth.
The report answers the following questions:
- What are the recent customer data platform market trends and developments?
- How will the market be affected by changing consumer behavior?
- Which strategies are being adopted by key players to enhance their market footprint?
- Which region will remain in the dominant position in terms of revenue?
- How many niche segments are present in the market?
“Oracle Corporation, Salesforce Inc., and Other Key Players to Introduce New Technologies to Strengthen Position in the Market”
Oracle Corporation, a multinational computer technology corporation, headquartered in the U.S., announced the launch of Oracle CX Unity in October 2018, at Oracle Open World. The Oracle CX Unity is a customer intelligence platform. It is designed to provide a comprehensive view of customer interactions across the applications and channels. The demo at the Oracle Open World consisted of a combination of automated voice-to-text call logging or transcription and artificial intelligence-based contextual recommendation capabilities.
In July 2018, Salesforce Inc., a cloud-based software company, based in California, announced its agreement of acquiring Datorama, a provider of marketing and analytics intelligence platform, headquartered in Israel, for a sum of more than USD 800 Mn. This acquisition is projected to aid Salesforce Inc. in enhancing the company’s marketing cloud with analytics, integration, and intelligence. The platform will also allow marketers to access insights across Salesforce data.
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Major Table of Contents for Customer Data Platform (CDP) Market:
- Executive Summary
- Market Dynamics
- Key Customer Data Platform (CDP) Market Insights
- Global Market Analysis, Insights and Forecast, 2015-2026
- North America Market Analysis, Insights and Forecast, 2015-2026
- Europe Market Analysis, Insights and Forecast, 2015-2026
- Asia Pacific Market Analysis, Insights and Forecast, 2015-2026
- The Middle East and Africa Market Analysis, Insights and Forecast, 2015-2026
- Latin America Market Analysis, Insights and Forecast, 2015-2026
- Competitive Landscape
- Global Customer Data Platform (CDP) Market Revenue Share Analysis, By Key Players, 2020
- Company Profiles
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