Global Marketing Consulting Market Size 2021: by Services, Company Profiles, Marketing Channels, Branding, Regions and Business Opportunities to 2024

Posted on Feb 23 2021 1:21 PM

"Marketing consulting market size to maintain the average annual growth rate of 4.52% from 4125 million $ in 2015 to 4710 million $ in 2018, and marketing consulting market size will be further expanded, we expect that by 2023, the market size of the marketing consulting will reach 5860 million $."

The Marketing Consulting industry has also suffered a certain impact, but still maintained a relatively optimistic growth, the past four years, Marketing Consulting market size to maintain the average annual growth rate of 4.52% from 4125 million $ in 2015 to 4710 million $ in 2018, Research analysts believe that in the next few years, Marketing Consulting market size will be further expanded, we expect that by 2023, The market size of the Marketing Consulting will reach 5860 million $.

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The global consulting market has grown over years, but the growth rates vary between the emerging market and the existing market. The value of around $200 billion makes the global marketing consulting industry one of the biggest and the developed market within the certified services. On considering the scenario of the developed and emerging market of consultancy, the marketing consultancy market is expected to increase over the forecast period. 

Marketing consultants help in advising the businesses on the basis of market issues such as product price and development, market plan & strategy, franchise & license planning and forecast of the sales. They provide a detailed analysis of the factors of the market that encourage the clients to improve the business by customer lifetime value, increase the customer base and utilize the marketing tools efficiently. 

Unique tools are offered by global marketing consulting industry for highlighting the opportunities, decision making, supporting the strategy and evaluating the market. In the competitive and the fast developing world, updated market information is very important for making the decisions and analyzing the performance for profit and growth. Marketing consulting industry gives statistical details about the developments and the trends, technologies & capacity, change in the structure of the market. Thus, developed technologies & trends will upsurge the marketing consulting market size during the forecast period.

The technologies used in marketing includes e-mail marketing, Big Data, marketing automation, analytics and search engine maintenance. By using these technologies in marketing consulting services will help in increasing the market with the help of customer relationship management (CRM) and promotion of the brand. 

The top players covered in the report include the following:

Oracle

SAP SE

IBM

Sas Institute

Microsoft Corporation

Infor

Tibco

Tableau Software

Informatica

Microstrategy 

According to the types the market is segmented into the following:

Type Segmentation (Query Reporting and Analysis Tools, Advanced and Predictive Analytics, Location Intelligence, Content Analytics, Data Warehousing Platform)

Industry Segmentation (Banking Financial Services and Insurance, Energy and Power, Education, Government, Healthcare)

Channel (Direct Sales, Distributor) Segmentation

Geographically, regions involved in the development of marketing consulting market size are Europe, North America, South America, Asia Pacific and Middle East & Africa.

The key players focusing on the development of the marketing consulting industry are PwC, KPMG, Booz Allen Hamilton, McKinsey, Deloitte Consulting, Boston Consulting, and Bain. 

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Some Point from Table of Content:

Section 1 Marketing Consulting Definition

Section 2 Global Marketing Consulting Market Major Player Share and Market Overview

Section 3 Major Player Marketing Consulting Business Introduction

Section 4 Region Level

Section 5 Type Level

Section 6 Industry Level

Section 7 Channel Level

Section 8 Marketing Consulting Market Forecast 2018-2022

Section 9 Segmentation Type

Section 10 Segmentation Industry

10.1 Banking Financial Services and Insurance Clients

10.2 Energy and Power Clients

10.3 Education Clients

10.4 Government Clients

10.5 Healthcare Clients

Section 11 Marketing Consulting Cost Analysis

11.1 Technology Cost Analysis

11.2 Labor Cost Analysis

11.3 Cost Overview

Section 12 Conclusion 

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