Men’s Grooming Product Market Demand, Future Growth, Industry Trend, Opportunities, Development and Forecast

Posted on Jan 16 2023 7:08 AM

"Men's Grooming Product Industry Segmentation By Product Type , By Distribution Channel And Regional Forecast 2022-2029 "


The global   men’s grooming product market   size is expected to gain momentum owing to the increasing consciousness towards personal care among men during the forecast period. This information is published by Fortune Business Insights™ in an upcoming report, titled, “Men’s Grooming Product Market, 2022-2029.”

Grooming products aid in the maintenance of personal hygiene and physical appearance. Male grooming habits have shifted in recent years, with a greater emphasis on personal appearance, attire, and beauty treatments. However, as males become more characteristic in their style development, a variety of goods have been developed specifically for them. These goods include facial creams, moisturizers, anti-aging products, face masks, and cosmetics such as bronzers and concealers.

COVID-19 Impact:

Supply Chain Disruption to Hamper Growth

Because many social arrangement facilities and offices were closed as a result of the COVID-19 pandemic, the market for men's grooming goods was moderately impacted. As a result of these circumstances, men's grooming goods, notably shaving products, have become less popular. The rise of do-it-yourself (DIY) grooming, on the other hand, is a noteworthy trend. Many beauty salons have closed, and even in those that haven't, customers are opting out of services due to worries about direct physical contact. As a result, during the lockdown, guys are experimenting with their appearances, which has resulted in a little boost in sales of men's grooming goods.

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Fortune Business Insights™ lists out all the men’s grooming product market companies that are presently striving to reduce the impact of the Covid-19 pandemic on the market:

  • Procter & Co. (U.S.)
  • Beiersdorf AG (Germany)
  • Unilever PLC (U.K.)
  • ITC Limited (India)
  • Loreal S.A. (France)
  • Johnson & Johnson Pvt Ltd. (India)
  • Reckitt Benckiser (U.K.)
  • Vi-John Group (India)

Report Coverage:

The pressure washer products market research report includes comprehensive data on the key drivers, limitations, and opportunities that are propelling the industry forward. The study then breaks down the data volume by component, end-user, and demography. Among these are growth drivers, opportunities, problems, constraints, and significant advancements. It assesses, characterizes, and segments the market based on a variety of criteria, including kind and application.

Drivers & Restraints:

Increasing Expenditure in Grooming Products to Stimulate Growth

The global men’s grooming product market growth is expected to grow due to the increasing expenditure during the projected period. As the advent of the metrosexual male and the expanding inspiration of celebs and influencers has transformed perceptions about traditional masculinity, men are increasingly investing in grooming goods. In addition, an increase in the number of men's salons is boosting global demand for male toiletries. Aside from that, certain market players are creating new electrical goods, such as razors and shavers, with new performance features based on cutting-edge technology. Their product line has expanded, from basic razorblades to body groomers and electric shavers, which has aided market expansion. Top companies are putting money into promoting and advertising their products on social media like Facebook and Twitter.

Regional Insights:

Rising Sales to Promote Growth in North America

North America is expected to hold the largest global men’s grooming product market share during the forecast period. Men's grooming in the region has moved in recent years from a traditional focus on shaving to a broader view of personal care. For example, due to the growing desire for a trimmed beard over a fully shaved appearance, consumers are adopting a variety of shaving practices, which is increasing sales of beard wax and trimmers.

Asia Pacific is expected to have a sizable share of the market. Urban men in the region are growing increasingly self-conscious about their looks, fearful that an untidy, ungroomed appearance will harm their chances of social and professional success. Therefore, men's grooming has seen steady growth in China over the last few years, spanning from basic personal grooming goods to skin care and cosmetics. With Chinese millennials and the younger generation driving men's grooming, it's expected that men's grooming appliances will continue to develop at a rapid pace over the projection period.


By product type, the market is segmented into shaving products, hair care products, skincare products, body sprays, and others.

On the basis of distribution channels, the market is segregated offline (specialty store, hypermarkets, supermarkets, and others) and online.

Finally, by geography, the market is divided into North America, Europe, Asia Pacific, and the Middle East & Africa.

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Competitive Landscape:

Manufacturers Focus on R&D Investments to Strengthen their Position

Men have imagined a connection with grooming goods and have grown more health-conscious than before, which has resulted in the creation of small-scale, private-label firms. The leading market participants' main strategy are new product innovations and expansions. Players in the business are devising innovative strategies for distributing their items across borders. Due to increased competitiveness, these steps and efforts are being done. Well-known companies are rethinking their marketing strategies and putting them into action in conjunction with sports teams, celebrities, and other influencers.

Men’s Grooming Product Market Size Highlights of the Report:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Grooming Product market.
  • Product Development/Innovation: Detailed insights on the upcoming technologies, RandD activities, and product launches in the market
  • Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Grooming Product market

The Global Men’s Grooming Product Market Research/Analysis Report Contains Answers to your following questions:

  • Which Manufacturing Technology is used for Men’s Grooming Product? What Developments Are Going On in That Technology? Which Trends Are Causing These Developments?
  • Who Are the Global Key Players in This Men’s Grooming Product Market? What are Their Company Profile, Their Product Information, and Contact Information?
  • What Was Global Market Status of Men’s Grooming Product Market? What Was Capacity, Production Value, Cost and PROFIT of Men’s Grooming Product Market?
  • What Is Current Market Status of Men’s Grooming Product Industry? What’s Market Competition in This Industry, Both Company, and Country Wise? What’s Market Analysis of Men’s Grooming Product Market Trends by Taking Applications and Types in Consideration?
  • What Are Projections of Global Men’s Grooming Product Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
  • What Is Men’s Grooming Product Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
  • What Is Economic Impact On Men’s Grooming Product Industry? What are Global Men’s Grooming Product Analysis Results? What Are Global Men’s Grooming Product Development Trends?
  • What Are Market Dynamics of Men’s Grooming Product Market? What Are Challenges and Opportunities?
  • What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Men’s Grooming Product Industry?

Industry Development:

  • May 2020: King C. Gillette is a complete line of men's grooming and beard care products introduced by Gillette. The items were divided into three categories: shave and edge, trim, and care.

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